Wharton-educated · IHK-certified · ex-Executive Board
Stop using AI like Google.Start operating with it.
AI activity is everywhere. AI value is not.
As seen in
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For experienced professionals
Coaches, consultants and founders wasting hours on manual work and AI slop, instead of winning clients.
Explore becoming an ALIC LeaderFor mid-size and enterprise organisations
Managing Directors and C-suite leaders burning budget on AI pilots that look pretty on demos but have yet to deliver any ROI.
Explore going from AI Spend to AI ReturnsWe turn fragmented AI activity into repeatable operating systems, so AI becomes a capability that compounds.
About
From East Berlin's plattenbau to the boardroom and starting again at 49.
I grew up in an East Berlin social housing complex. When the Berlin Wall came down, the world I knew disappeared overnight. I had to learn a completely new system of operating from scratch, with no roadmap and no one to guide me. I rebuilt myself from the inside out, from radical identity rupture and survival to thriving. At the age of 44, I reached executive board level at one of the largest US banks worldwide, leading capital markets and digital assets. At the end of 2025, I left my corporate career to start my entrepreneurial journey and founded Alic.ai. Alic stands for the four AI survival traits every leader now needs: Adapt. Learn. Ideate. Change. Are you ready to stop watching AI from the sidelines?
My story so far
Wendekind
Age 13. The Berlin Wall falls. Everything familiar loses meaning overnight.
Chartered Accountant
Qualified as ACA in London after studies; international career begins.
Executive Board Member
After 20 years in tier-one banks and brokers across London, Paris, Munich, Frankfurt, I made it to the top.
"40 over 40" Award
Named one of Germany's most inspiring women over 40.
TEDx + Amazon Bestselling Author
TEDx talk "Barbie, Blockchain and a Billion Women Empowered" crosses +1M views in just 3 months. Published my journey from social housing to board level in my debut book 'Die aus dem Osten'.
"Influential Women" Award
Awarded the inaugural medal by the German Federal Ministry of Finance.
Alic.ai
CEO & Founder
THE AI LEADERSHIP OPERATING SYSTEM™
Stop experimenting with AI. Start leading with a system.
Apply to become an ALIC Leader. Join a select group of experienced professionals for a three-day implementation experience designed to transform your expertise into an AI-powered business advantage. Next Cohort starts in August 2026. Each cohort is capped at 15 to ensure individual attention and practical implementation support.
THE ALIC LEADERS
Your Transformation
Most experienced professionals are still using AI to ask questions. The leaders shaping the future are using AI to multiply their economic impact, scale their influence far beyond their available time, and create a level of leverage their competitors cannot match. The difference is the AI leadership operating system™.
ALIC Leaders Adapt, Learn, Ideate, and Change - the four traits that make a leader irreplaceable in the age of AI.
In our exclusive 3-day small-group implementation experience, we personally guide you through our proprietary system, designed to turn decades of hard-earned expertise into your greatest competitive advantage and position you as the leader of a business whose value grows as AI becomes more powerful.
What you leave with
The AI Leadership Operating System™
Built and installed by you and compounding every day for you.
- A decision-making framework for faster, sharper leadership decisions.
- A high-performance AI workflow blueprint tailored to your role and business.
- Your first team of AI agents, built and working for you.
- A 90-day AI implementation roadmap to reclaim time every week.
The Experience
Your 3-Day Exclusive Implementation Experience
Three days. Live and virtual. Join from wherever you work best. One AI operating system that keeps compounding long after the experience ends.
Day 1
Reinvent Your Leadership for the AI Era
Before you build anything, you transform. We move you out of AI anxiety and into the identity of a leader whose judgment, creativity, and strategic thinking grow more valuable as AI grows more powerful. You'll see clearly how AI is reshaping decisions, leadership, and competitive advantage and make the shift from expertise-based leadership to AI-augmented leadership. This is the inner work most programs skip. It's also the part that makes everything after it stick.
Real change needs emotion in motion.
Day 2
Install Your High-Performance AI Leadership Operating System
Scattered prompts and random tools get replaced by something repeatable. Over this layer you build the core of your AI Leadership Operating System™. The workflows, frameworks, and reusable systems that sharpen your thinking and accelerate your execution. Everything is built around how you actually lead and operate, not a generic template. You leave with assets you own and use immediately.
When systems align, results compound with time.
Day 3
Multiply Your Leverage with AI
This is where your system becomes a force multiplier. You'll stand up your first team of AI agents and learn to operate with more speed, clarity, and calm in high-stakes moments, so your authority rises while your effort drops. By the end you realise, AI isn't a tool you reach for. It's leverage working for you in the background, every day.
Automation with intention creates sustainable ascension.
Who Is This For
ALIC Leaders come from different worlds, but share one refusal: to be commoditized.
This is a serious investment for leaders ready to act. Not a course, but a transformation.
Successful solopreneurs
Coaches, consultants, advisors, and independent experts whose income depends on their time, now quietly wondering what happens when AI starts doing the work clients used to pay them for.
Senior professionals with deep domain expertise
Directors, partners, and principals whose authority was built on decades of judgment, now quietly wondering what happens when AI turns their expertise into obsolete overhead.
Transform from expertise-based leadership to AI-augmented ALIC Leader, where you leverage your knowledge, scale your expertise, and strengthen your competitive advantage with every advance in AI.
Before
The Vulnerable Leader
You're an experienced, driven leader but AI has left you feeling worried and uncertain:
- Unsure how AI will impact your role, career, or business in the next 12–24 months
- Chasing random prompts, tools and features with no real system or strategy
- Feeling reactive, scattered, and constantly playing catch-up
- Quietly worried about becoming commoditized, outpaced, or obsolete
- Working hard, sometimes harder than ever, but your impact, income, and influence aren't compounding the way they used to in the past
After
The ALIC Leader
You become the ALIC Leader who is calm under pressure, clear in decision-making, trusted for judgment, and sought after for strategic insight, while your impact compounds and your effort drops:
- Crystal clear on your unique value and how to 10x it with AI
- Using AI strategically as a powerful force multiplier in your work and business
- Thinking sharper, deciding faster, and executing with calm confidence
- More visible, authoritative, and sought-after in your market
- Built an AI leadership operating system that dramatically compounds your impact, income, and influence, while reclaiming 2 days per week
THE AI EVOLUTION SYSTEM™
Turn AI Spend into
measurable Results.
Tools, licences, pilots, and one-off training do not create transformation on their own. Results come when leaders decide where AI can create structural value, redesign the work around it, and equip their teams to adopt it. This is why only approximately 10% of AI spend results in actual ROI. The AI Evolution Workshop brings your leadership team together to identify the opportunities that matter, resolve the decisions blocking progress, and create a clear, board-ready direction for AI. As an optional add-on or as a stand-alone, our AI Adoption Workshops help your employees turn that direction into daily action through relevant use cases, redesigned workflows, and practical application.
THE AI EVOLUTION SYSTEM™
Your Transformation
It's not your team. It's not your budget. It's not the tools. Training workshops, enterprise licences, strategy consultants and internal AI champions all fail for one shared reason: they treat AI adoption as a software rollout, when it is a full-scale business transformation.
AI cannot be delegated. It only works with the right people in the room.
In one intensive day, we work directly with your leadership team to find where AI is actually failing in your organisation, surface the real AI opportunities that move your P&L, and build the answers the board needs, so the question "where are we on AI?" has a clear, confident, defensible answer.
What you walk away with
The AI Evolution System™
Everything you need, in one day. Built around your organisation.
- AI Fundamentals & Core Skills: the team equipped to embed AI into their day job, not more AI noise.
- AI Opportunity & ROI Map: the specific moves that would influence your numbers, prioritised by impact and feasibility.
- Shadow AI Governance Protocol: a clear framework for what's allowed, what isn't and why, so the organisation is protected.
- Board-Ready AI Strategy Executive Summary: ready to use immediately.
- A specific recommended next step: the one move, based on everything surfaced on the day, that delivers fast return.
The Experience
One Day. Built Around Your Organisation.
Core skills. Real AI opportunities. Board-ready deliverables. Delivered in-person or as an intensive virtual session, anywhere in the world.
Morning
Build the skills to embed AI into how your team actually works
How to use AI effectively, make it part of daily operations, and build the habits that turn AI from a novelty into a productivity multiplier. All grounded in your organisation and your industry, not generic use cases.
Skill without workflow redesign never changes results.
Afternoon
Map the real AI opportunities in your organisation
The moves that would actually change the numbers. The opportunities missed, the governance gaps already costing you, and where AI should be embedded to reduce cost, increase productivity, and compound growth.
Opportunities that map to your P&L, not to a slide deck.
The Result
A leadership team that owns the AI decision
A team that uses AI in their work rather than adding to the AI noise, plus the deliverables to defend every decision to leadership: the ROI map, the governance protocol, the board-ready summary and the next step.
AI cannot be delegated. It only works with the right people in the room.
Who Is This For
This is not for every organisation.
Designed for leadership teams and executive committees in organisations between 10M and 1BN. We take a maximum of four organisations per month.
This is for you if you say yes to at least one
- You have AI licences purchased but you don't see results.
- You've done AI training and nothing in the business fundamentally changed.
- When the board asks what your AI investment is delivering, the honest answer is “we're not entirely sure”.
- You're stuck in “pilot purgatory”: endless testing that never integrates or delivers.
- You're worried competitors are pulling ahead and you don't have a clear answer on where you stand.
This is not for you if
- You're a small company.
- You haven't yet invested in AI.
- You're looking for a generic AI course.
- Leadership is not ready to see results from AI.
Move your organisation from AI spend to AI returns, where every quarter of investment shows up in decisions made, workflows redesigned, and numbers the board can see.
Before
The Organisation in Pilot Purgatory
The investment is real. The returns are not:
- AI licences bought across the company, with usage collapsing within three months
- Training delivered, prompts improved, workflows and the P&L unchanged
- A 60-page AI strategy with no implementation accountability behind it
- Shadow AI use spreading without governance, and nobody sure what's allowed
- No confident answer when the board asks what the AI investment is delivering
After
The AI Evolution Organisation
One day later, the leadership team owns the AI decision and the numbers behind it:
- A leadership team with real AI skills, embedding AI into how work actually gets done
- A prioritised AI opportunity and ROI map tied to your P&L, industry and team
- A Shadow AI governance protocol that protects the organisation
- A board-ready summary answering “where are we on AI?” with confidence
- One clear next move, chosen for speed of return, with accountability attached
Testimonials
In the words of clients.
A few reflections from leaders and professionals who turned AI overwhelm into clarity, confidence, and a system they can use every day.
"The AI Leadership Operating System™ gave me a repeatable way to use AI across my thinking, planning, communication, and execution. I am still amazed how much time my AI agents save me daily."
"Simona brings rare credibility: executive experience, strategic depth, and the ability to make AI practical for a non-technical coach like me. Her framework truly transformed my business."
"I never thought I'd build my own AI agent, let alone an AI avatar. Now I have a personal system that supports how I lead, decide, and create every day."
"Simona makes AI practical, human, and relevant. I was already using ChatGPT and Claude, but mostly for isolated tasks. Simona helped me build a personal AI system I could immediately use across my business. My digital clone has really made a difference in how I approach client work."
"The AI Evolution System™ helped us structure our strategy, processes and workflows in a very efficient way. I was amazed how AI can really be used to challenge our thinking, not to make some processes more efficient."
"Simona understands human resistance and what is needed to achieve sustainable transformation. That combination made the difference for me. I couldn't believe how much I learned in such a short time. Thank you for showing me how to simply integrate AI agents into my daily work."
"Following Simona's training, we received overwhelmingly positive feedback from all our teams. Thank you for making AI understandable, practical and fun."
"The AI Leadership Operating System™ gave me a repeatable way to use AI across my thinking, planning, communication, and execution. I am still amazed how much time my AI agents save me daily."
"Simona brings rare credibility: executive experience, strategic depth, and the ability to make AI practical for a non-technical coach like me. Her framework truly transformed my business."
"I never thought I'd build my own AI agent, let alone an AI avatar. Now I have a personal system that supports how I lead, decide, and create every day."
"Simona makes AI practical, human, and relevant. I was already using ChatGPT and Claude, but mostly for isolated tasks. Simona helped me build a personal AI system I could immediately use across my business. My digital clone has really made a difference in how I approach client work."
"The AI Evolution System™ helped us structure our strategy, processes and workflows in a very efficient way. I was amazed how AI can really be used to challenge our thinking, not to make some processes more efficient."
"Simona understands human resistance and what is needed to achieve sustainable transformation. That combination made the difference for me. I couldn't believe how much I learned in such a short time. Thank you for showing me how to simply integrate AI agents into my daily work."
"Following Simona's training, we received overwhelmingly positive feedback from all our teams. Thank you for making AI understandable, practical and fun."
DARE TO RETHINK WHAT IS POSSIBLE
The room transforms.
Because the future
already has.
Award-winning executive, bestselling author and 1Mio+ watched TEDx speaker helping leaders prepare for a world rewritten by AI.
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